When you are planning a corporate event, it’s more than just a party, or a way to entertain clients, you’re showing the public face of your business. You want to be the perfect host and have your employees and guests come away with a positive feeling about your company. In many ways that’s also the purpose of corporate branding. Your branding is also the public face of your organization. You want to be recognized and you want your target audience to know what you’re about. At NY Party Works, we’re experts at making your corporate events look their best. We also know the value of branding, so we want to give you some tips on how to work branding into your corporate event.
What is Corporate Branding?
When many people think of branding, they picture a company logo like the golden arches or the sneaker company swoosh. That is certainly a big part of things, but it’s not the only thing. According to Search Engine Journal, your brand should be about who you are, what you do and who you do it for. So while you should have your logo displayed prominently at your corporate event, it should also be displayed in a way that reflects your organization.
When you know how you want to present your company, the next step is to find a way to present your vision to your guests. You can do that with total event planning by NY Party Works. We can help you with elements vital to your branding like theme selection, décor creation, budgeting and choosing entertainment. We’ll help you develop a comprehensive plan that can incorporate your branding into your event. We know how to plan both formal and informal events and we can plan parties and events of all sizes.
Putting your Branding Out There
Which brings us to the details. If you’re planning a corporate party, there are plenty of ways to show off your branding to your guests. You can put your logo on a podium or lectern. Another way to make it visible is to put up a sponsor backdrop for any official photos taken at the event. If a cake is served, put the logo on the cake. Give out gifts like T-shirts, tote bags or umbrellas. But it’s not just about visual objects at the event itself. You should use social media in advance of your event to create a buzz around it.
NY Party Works also has products you can personalize to make your branding stand out. For example, you should consider renting an IT Photo Booth for your event. It is a state of the art photo booth that uses green screen technology to allow for customization, so you can put your logo in your guest’s photos. It can also accommodate larger group photos than other photo booths. In fact, we have several unique photo items which can be customized with your company name and logo. From door hangers to chocolate, we have memorable items your customers, clients and employees can take home as a gift.
Some other items great items for corporate branding are Game Tables. They can be customized with your company logo. They can be brought to trade shows, holiday parties, corporate picnics or meetings. In the summer time a dunk tank be customized with a logo. The newest and most interesting company branding is with our Giant Lite Brite. Picture your company logo on a Giant Lite Brite board.
NY Party Works Can Help Make Your Corporate Event a Success
There are many ways NY Party Works can help get your branding out to your target audience. We are a premier event planning and party rental company with over 30 years’ experience. For more information, contact NY Party Works today.